Final

Each student will create a hypothetical company. You will then choose a peer as your designer. Once you have "hired" them you will work with your partner to create a company identity.

You will create a brand for your partner’s company. They are your boss so you need to listen to their ideas or they will fire you.

I do not want simply a company logo but a brand. What I mean by this is that you create an identity for the company. You need to consider your audience and how you will market to them.

You need to create a logo in black and white, and color. This should be thought of as a whole presentation. I would like the logo to stand alone, as well as with well thought out and designed text.

You also need to create a layout that shows a letterhead and a business card for your client.


Things to consider:


What does it do?

Audience/ Customers? Are they middle class teenagers? Upperclass elderly?

You are the CEO? You are in charge of this company.

Create a logo, letterhead, business card, and one additional design...

What kind of company image do you wish to create? How do you want it to be viewed by the public?

What do you sell? How do you hope to make money?

Are you an investment firm? a soda company? A publishing company? A Consrtuction Company? What are the different needs of these companies how do they need to best be addressed?

What will you ask your designer to create for you? Why?

Do you need a mascot? A color scheme? How do you develop customer recognition?

Write a mission statement or business plan

Who is your competition? How do you get customers to focus on your business.


LInk to Student Examples of final